Marketing Strategy

Data-Driven Marketing Strategy for B2B businesses

In today's competitive landscape, SMEs need more than just tactical marketing—they need a clear, actionable strategy that delivers measurable results. Drawing from extensive experience helping businesses across Scotland and the UK, I provide practical marketing strategies that drive growth without overwhelming your resources.

Marketing Audit

Starting with a comprehensive marketing audit, I'll review everything you're currently doing in marketing and analyse what's delivering results and what isn't. This includes looking at your competitors' activities and understanding how customers currently find and interact with your business. The audit reveals immediate opportunities for improvement and helps shape our long-term strategy.

Strategy Development

I'll develop a marketing strategy that fits your business goals and resources. We'll identify exactly who your ideal customers are and how to reach them effectively. You'll get a practical, month-by-month marketing plan that focuses your budget on the channels most likely to bring results. I'll also ensure we have proper tracking in place so you can see exactly what's working.

Ongoing Support

Marketing isn't a one-time effort - it needs regular attention and adjustment. Through monthly check-ins, we'll review your marketing performance in plain English, with no jargon. I'll help you understand what's working and what needs adjustment, providing practical guidance you can act on. Whether you're implementing the strategy yourself or need support, you'll have expert marketing direction without the cost of a full-time marketing manager.