I'm Yann Hamonou, an Aberdeen-based marketing consultant dedicated to helping SMEs unlock their growth potential. With over 20 years of experience across technology B2B services, and premium consumer brands, I bring enterprise-level marketing expertise to growing businesses at a fraction of the cost of building an in-house team.
My Approach to Marketing
Every business is unique, but growth always comes from understanding your market, clarifying your message, and delivering it consistently to the right people.
I combine proven demand generation tactics with strategic frameworks from leading thinkers.
For example: Purpose and trust (inspired by Simon Sinek) – clarifying your “why” to inspire customers. Positioning and context (April Dunford) – making your business stand out clearly to the right audience. Evidence-based growth (Byron Sharp) – focusing on reach, distinctiveness and broadening your buyer base.
I adapt these principles to the realities of running a business in Aberdeen and across Scotland: pragmatic, resource-conscious, and results-focused.
Why I Work with SMEs
Many SMEs know marketing is vital but struggle to access the right expertise. Hiring a full-time senior marketer isn’t always realistic, yet professional guidance is essential for growth.
As a marketing consultant in Aberdeen, I typically:
implement effective marketing strategies for more visibility and better lead generation
demonstrate the real value of strategic marketing
establish lean marketing processes that deliver measurable results
build a foundation for sustainable growth
demonstrate the real value of strategic marketing
supportB2B organisations across Scotland who want marketing to contribute directly to sales.
My role is not just delivering marketing activity, but building capability – so you can make confident, informed decisions about your marketing investments.
My Values
Every client engagement is built on:
Transparency: Clear communication about what's working and what isn't
Strategic Planning: Taking time to understand your business before jumping to solutions
Commitment: Treating your business growth as my personal mission.
Experience That Delivers Results
With years of experience in B2B and professional services marketing, I’ve worked with organisations in recruitment, technology, commercial property, and consultancy. My work ranges from designing high level strategy, to SEO strategies, to full lead-generation campaigns that turn websites into active sales tools.
Clients value me for:
Building inbound marketing systems that deliver a predictable flow of leads.
Optimising websites to rank higher and convert visitors into customers.
Helping leadership teams sharpen their positioning and stand out in competitive markets.
Running practical campaigns that align marketing activity with sales results.
Let's Grow Your Business
If you’re looking for a trusted marketing consultant in Aberdeen to help your business grow, let’s have a conversation.
