Customer

Name: Arnlea
‍Industry: SaaS
‍Location: Aberdeen
‍Size: 10-50 employees
‍Regions: UK - Global reach
Website: www.arnlea.com

Challenge

Arnlea’s old website was underperforming.
It lacked SEO foundations, delivered almost no organic traffic, and failed to capture leads effectively.
With ambitions to grow inbound demand, Arnlea needed a modern, SEO-ready website and a clear framework for sustained growth.

Results

#3 Google Ranking for the main target keyword within one week of launch.
3 keywords ranking in the top 3, 12 keywords ranking in the top 4-10. after a few months.
‍Traffic Surge: Achieved a 500% increase in organic visitors per month in a highly niche market.
Keyword Click-Throughs: From nothing to 100 organic clicks per month from targeted search terms.
Inbound Leads: Noticeable increase in demo requests and contact form submissions from organic visitors.
Future-proofed: Arnlea now has a scalable platform for ongoing optimisation and content marketing.

What's next

Arnlea has moved into a maintenance SEO retainer, ensuring technical health is monitored monthly and incremental improvements continue (Core Web Vitals, schema, CTR lifts, rotating page optimisations). The framework also allows for rapid acceleration into a growth mode with additional days when required.

Approach

Website Redevelopment

I rebuilt Arnlea’s website in Webflow, ensuring it was:

Modern and SaaS-inspired, reflecting Arnlea’s positioning
Technically strong, with fast load speed, security, and mobile responsiveness
Lead-focused, with clearer demo request and contact pathways
Integrated with GA4, GTM, Microsoft Clarity, and ActiveCampaign for full tracking and marketing automation

SEO Phase One

A four-day SEO project laid the foundation for organic growth:

Measurement: GA4/GTM events for key business goals (demo, contact, brochure downloads) verified.
Structured Data: JSON-LD for Organisation, SoftwareApplication, Breadcrumbs, and FAQs implemented.
On-Page Optimisation: Priority pages optimised for target keywords.
Topical Mapping: A keyword-to-page map created, plus three content briefs for future blog expansion.
Governance: Clear SEO backlog, 90-day roadmap, and one-page monthly reporting template established.

Thank you so much Yann for all your hard work on our new site. We are so pleased with how it's turned out 😊 Was a pleasure working with you!

Jen Hughes

Marketing Manager, Arnlea

...This is a HUGE upgrade on our previous website and will make a positive impact for Arnlea...

Allan Merritt

CEO, Arnlea

Take action

See What’s Holding Back Your Growth

If you’re looking for an experienced marketing consultant in Aberdeen, let’s talk. I work with SMEs across Aberdeen, Aberdeenshire, and the wider Scottish market. Book a free consultation to discuss your challenges and opportunities.

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Driving inbound growth for Arnlea with a new website and SEO programme

About Arnlea