Knowledge, speed of execution

Why Your Business Needs a Digital Marketing Strategy

Most businesses I speak with struggle in one or more of the following areas:

Unclear digital priorities

Poor or inconsistent online visibility

Limited internal expertise

Wasted spend on ineffective channels

Uncertainty about what’s actually working

A tailored digital marketing strategy addresses these issues head-on. It aligns your goals with your audience's needs and puts in place the tools, content, and campaigns to attract the right customers—consistently.

How it works

What My Digital Strategy Service Covers

My digital marketing strategies are designed to be lean, actionable, and scalable.
Here’s what’s included:

Digital Audit & Competitor Review

A comprehensive analysis of your current marketing activities, online presence, competitors, and local Aberdeen market trends. This highlights what’s working, what’s missing, and where the best opportunities lie.

Customer-Centric Planning

I’ll help you define and profile your ideal customers. We then map the best ways to reach them—through search, content, ads, email, or automation—based on how they actually buy.

SEO Strategy

Boost your visibility with technical SEO improvements, locally-optimised content, and smart keyword targeting. Whatever sector-specific terms you target, I help you rank for what matters.

Paid Media Planning

From Google Ads to LinkedIn campaigns, I’ll show you how to get the most from your advertising spend—without relying on guesswork. My paid media plans are built on data, not hype.

Measurement & Reporting

No fluff. You’ll get clear KPIs and dashboards that show exactly what impact your marketing is having, and what needs to be improved.

What I do

Your Growth Toolkit

Five tightly-aligned service pillars that convert smart strategy into measurable results

Strategy First

Positioning, audience personas and growth forecasting.

SEO & Content

Local keyword research, authority articles and technical fixes.

Paid media

Google, LinkedIn and Meta campaigns managed end-to-end.

Web Development

Responsive Webflow and Wix builds with embedded technical SEO, AEO and customer first.

Marketing Automation

HubSpot, Ms Dynamics or Mailerlite flows that nurture leads automatically.
Now introducing N8N automation.

Get started

My 3-step engagement process

A clear, repeatable path from first insight to sustained growth.

Discovery Workshop (90 min)

Uncover quick wins and longer-term opportunities.

90-day Sprint Plan

Clear KPIs mapped to traffic, leads and revenue.

Optimise & Scale

Monthly insights call, dashboard review and next-step roadmap.

Take action

See What’s Holding Back Your Growth

Discover untapped growth opportunities in your business with a complimentary 30-minute marketing strategy review.
During this focused session, we'll:
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Assess your current marketing challenges

Identify quick wins and long-term opportunities

Outline potential strategies to achieve your business goals

Provide actionable recommendations you can implement immediately

CONTACT ME