Knowledge, speed of execution

Why your business needs a digital marketing strategy

Aberdeen's business scene has always been different. Energy companies, engineering firms, tech startups, professional services—they're all competing here. But I see too many businesses without a proper digital marketing strategy just... existing online. Not growing.

Here's what changes with a solid strategy:

You actually reach customers when they're looking for what you sell.

Your brand stands out—locally, nationally, wherever you compete.

You stop wasting budget on channels that don't work.

Website visitors become sales conversations.

A proper digital marketing strategy fixes this. It matches what you're trying to achieve with what your audience actually needs, then builds the content and campaigns to make it happen. Month after month.

How it works

What my digital strategy services Cover

My digital marketing strategies are designed to be lean, actionable, and scalable.
Here’s what’s included:

Market and Competitor Analysis

Understand your audience, behaviours, and pain points
Benchmark Aberdeen and national competitors
Identify opportunities to stand out

Goal-Setting and KPIs

Define clear, measurable objectives
Align digital marketing with business growth targets

Channel Strategy

SEO and content marketing for long-term visibility
Paid search and social campaigns for fast lead generation
Email marketing and automation for nurturing prospects

Positioning and Messaging

Clarify what makes your business distinctive
Craft messaging that resonates with your ideal Aberdeen customers

Measurement and Continuous Optimisation

Regular reporting with transparent metrics
Test, refine, and improve performance

What I do

Your Growth Toolkit

Five tightly-aligned service pillars that convert smart strategy into measurable results

Strategy First

Positioning, audience personas and growth forecasting.

SEO & Content

Local keyword research, authority articles and technical fixes.

Paid media

Google, LinkedIn and Meta campaigns managed end-to-end.

Web Development

Responsive Webflow and Wix builds with embedded technical SEO, AEO and customer first.

Marketing Automation

HubSpot, Ms Dynamics or Mailerlite flows that nurture leads automatically.
Now introducing N8N automation.

Contact me to get started

Why Work With Me?

A clear, repeatable path from first insight to sustained growth.

Proven frameworks

I draw from leading marketing thinkers while adapting them to your context

Practical delivery

Clear, actionable strategies that your team can implement immediately

Results-driven

From increasing inbound leads to improving conversion rates, I focus on measurable outcomes

Take action

Ready to Build Your Digital Marketing Strategy?

Whether you’re a small business looking to establish a stronger online presence or a larger organisation needing to sharpen your digital performance, I can help.
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GET IN TOUCH TODAY

Some questions you might have

FAQs

Things you need to know about my services. Can’t find the answer you’re looking for? Please reach out to me.

Why work with a B2B marketing consultant rather than hire in-house?

Get senior-level marketing expertise and execution capabilities at a fraction of the cost of a full-time hire. Benefit from experience across multiple industries and proven methodologies without the overhead of employment costs.

What makes your approach different?

I combine strategic thinking with practical execution. Unlike pure consultants who provide only recommendations, I help implement the strategies we develop together, ensuring accountability for results and continuous optimization.

How do you measure success?

Every engagement starts with clear, measurable objectives. Whether it's lead generation, market positioning, or digital presence, I'll track concrete metrics aligned with your business goals.

What are your fees?

As always, it depends. Project are charged based on the size, technical complexity, etc. However, as a rule, I would typically charge £500 per day.
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