Knowledge, speed of execution

Why your business needs a digital marketing strategy

Aberdeen’s business environment is unique—energy, engineering, technology, and professional services all thrive here.
But without a clear digital marketing strategy, many businesses risk blending into the background.

A strong strategy ensures you:

Reach the right customers at the right time

Differentiate your brand from local, national and global competitors

Invest in channels that bring real commercial results

Turn website visitors into qualified leads

A tailored digital marketing strategy addresses these issues head-on. It aligns your goals with your audience's needs and puts in place the tools, content, and campaigns to attract the right customers—consistently.

How it works

What my digital strategy services Cover

My digital marketing strategies are designed to be lean, actionable, and scalable.
Here’s what’s included:

Market and Competitor Analysis

Understand your audience, behaviours, and pain points
Benchmark Aberdeen and national competitors
Identify opportunities to stand out

Goal-Setting and KPIs

Define clear, measurable objectives
Align digital marketing with business growth targets

Channel Strategy

SEO and content marketing for long-term visibility
Paid search and social campaigns for fast lead generation
Email marketing and automation for nurturing prospects

Positioning and Messaging

Clarify what makes your business distinctive
Craft messaging that resonates with your ideal Aberdeen customers

Measurement and Continuous Optimisation

Regular reporting with transparent metrics
Test, refine, and improve performance

What I do

Your Growth Toolkit

Five tightly-aligned service pillars that convert smart strategy into measurable results

Strategy First

Positioning, audience personas and growth forecasting.

SEO & Content

Local keyword research, authority articles and technical fixes.

Paid media

Google, LinkedIn and Meta campaigns managed end-to-end.

Web Development

Responsive Webflow and Wix builds with embedded technical SEO, AEO and customer first.

Marketing Automation

HubSpot, Ms Dynamics or Mailerlite flows that nurture leads automatically.
Now introducing N8N automation.

Get started

Why Work With Me?

A clear, repeatable path from first insight to sustained growth.

Proven frameworks

I draw from leading marketing thinkers while adapting them to your context

Practical delivery

Clear, actionable strategies that your team can implement immediately

Results-driven

From increasing inbound leads to improving conversion rates, I focus on measurable outcomes

Take action

Ready to Build Your Digital Marketing Strategy in Aberdeen?

Whether you’re a small business looking to establish a stronger online presence or a larger organisation needing to sharpen your digital performance, I can help.
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Assess your current marketing challenges

Identify quick wins and long-term opportunities

Outline potential strategies to achieve your business goals

Provide actionable recommendations you can implement immediately

GET IN TOUCH TODAY

Some questions you might have

FAQs

Things you need to know about my services. Can’t find the answer you’re looking for? Please reach out to me.

Why work with a B2B marketing consultant rather than hire in-house?

Get senior-level marketing expertise and execution capabilities at a fraction of the cost of a full-time hire. Benefit from experience across multiple industries and proven methodologies without the overhead of employment costs.

What makes your approach different?

I combine strategic thinking with practical execution. Unlike pure consultants who provide only recommendations, I help implement the strategies we develop together, ensuring accountability for results and continuous optimization.

How do you measure success?

Every engagement starts with clear, measurable objectives. Whether it's lead generation, market positioning, or digital presence, I'll track concrete metrics aligned with your business goals.

What are your fees?

As always, it depends. Project are charged based on the size, technical complexity, etc. However, as a rule, I would typically charge £500 per day.
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