Services
SEO services in Aberdeen
Local & global SEO
Your business needs to appear when customers search for your services. I optimise Google Business Profiles, local citations, and content to drive visibility in local search results, and build the domain authority needed to compete nationally and internationally.
Technical SEO
I audit your website to fix issues that stop you ranking. From site speed and indexing to structured data, I ensure search engines can crawl and understand your site.
Content & On-Page SEO
Pages that rank and convert. I optimise copy, headings, metadata, and internal linking around the terms your buyers actually search for, written so both search engines and AI models can pull out and cite what matters.Get pages that rank and convert. I optimise copy, headings, metadata, and internal linking to align with your target keywords and customer intent.
Link Building & Authority
Through ethical outreach and local partnerships, I help build the authority your website needs to compete with bigger players.
Generative Engine Optimisation (GEO)
AI tools like ChatGPT, Perplexity, Claude and Gemini are increasingly where your buyers start their research. I structure your content, schema markup, and site architecture so these engines cite your business by name, not your competitors. This includes llms.txt implementation, answer-first content design, citation-optimised copy, and AI-specific structured data.
SEO & GEO audit
A one-off assessment of your website's performance across both traditional search and AI answer engines. You get a detailed report with prioritised actions: technical fixes, content gaps, schema improvements, and GEO readiness scoring. A clear starting point, whether you work with me or implement independently.
How search is changing
SEO vs GEO: why businesses need both
For two decades, SEO meant one thing: get your website to rank on Google. That's still vital. Organic search drives 53% of all website traffic (BrightEdge).
But the way people find businesses is changing fast.
AI-powered search tools now generate direct answers instead of showing a list of links.When someone asks Perplexity "who does SEO in Aberdeen?" or asks ChatGPT to recommend a marketing consultant in Scotland, the AI doesn't show ten blue links. It cites specific businesses. If your content isn't structured for these engines, you're invisible in the fastest-growing search channel.
This is what Generative Engine Optimisation (GEO) addresses. Where SEO focuses on ranking signals (keywords, backlinks, page speed), GEO focuses on citation signals: how clearly your content answers specific questions, whether your data is verifiable, and how easily an AI model can extract and attribute your expertise.
The good news is that most of what makes content work for GEO also makes it work better for traditional SEO. Answer-first structure, cited sources, strong schema markup, and genuine expertise. These aren't competing priorities. They reinforce each other.
The bad news is that fewer than 12% of marketing teams have a documented GEO strategy (HubSpot, 2026). In Aberdeen, I haven't found a single competitor service page that addresses it. That's an opportunity if you move now, and a risk if you don't.
But the way people find businesses is changing fast.
AI-powered search tools now generate direct answers instead of showing a list of links.When someone asks Perplexity "who does SEO in Aberdeen?" or asks ChatGPT to recommend a marketing consultant in Scotland, the AI doesn't show ten blue links. It cites specific businesses. If your content isn't structured for these engines, you're invisible in the fastest-growing search channel.
This is what Generative Engine Optimisation (GEO) addresses. Where SEO focuses on ranking signals (keywords, backlinks, page speed), GEO focuses on citation signals: how clearly your content answers specific questions, whether your data is verifiable, and how easily an AI model can extract and attribute your expertise.
The good news is that most of what makes content work for GEO also makes it work better for traditional SEO. Answer-first structure, cited sources, strong schema markup, and genuine expertise. These aren't competing priorities. They reinforce each other.
The bad news is that fewer than 12% of marketing teams have a documented GEO strategy (HubSpot, 2026). In Aberdeen, I haven't found a single competitor service page that addresses it. That's an opportunity if you move now, and a risk if you don't.
What I do differently
Most SEO consultants optimise for Google's algorithm. I optimise for how both search engines and AI models evaluate trust and relevance. In practice, that means:
- Answer-first content architecture. Research shows that 55% of AI citations come from the first 30% of a page's content. I structure your pages so the most important information appears where both humans and machines look first.
- Citation-ready formatting. AI models extract information more reliably from clear headings, structured lists, and concise factual statements. I design content that's easy for machines to quote accurately.
- Verifiable trust signals. AI engines weigh E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) heavily when choosing which sources to cite. I build these signals into your content with author attribution, original data, cited sources, and schema markup.
- Technical AI readiness. From JSON-LD structured data to llms.txt implementation, I ensure your site gives AI crawlers a clear, machine-readable map of your expertise.
